Snowflakes swirl in the crisp Michigan air.
The streets glow under a soft golden light. Somewhere in the distance, the warm, rich aroma of mulled wine lingers, mixing with the sweet scent of roasted nuts and sizzling bratwurst.
Laughter echoes through the narrow paths of Kerrytown, where vendors sell handcrafted treasures, carolers belt out holiday tunes, and a community comes together for one magical night.
That’s KindleFest—Ann Arbor’s most enchanting holiday market.
If you’ve never experienced it, you’re in for something special.
And if you have? Well, you already know why it’s a can’t-miss tradition. But to make the most of it, there are a few things you should know.
When to go, what to eat, where to shop, and those little tips that can turn a fun night into an unforgettable one.
A Little Spark of Europe in the Heart of Ann Arbor
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For one night in December, Kerrytown transforms into something straight out of a European winter market. Think old-world charm but with that unmistakable Ann Arbor energy.
Twinkling string lights stretch from booth to booth. Vendors wrap scarves a little tighter around their necks as they hand out steaming cups of hot cider. The sound of a distant accordion drifts through the air. It’s festive, warm (in spirit, at least), and filled with the kind of holiday cheer you can’t quite replicate anywhere else.
The best part? It’s not just about shopping—it’s about soaking in an experience. It’s about gathering with family and friends, meeting the artisans behind your favorite gifts, and letting the holiday spirit pull you into its warm embrace.
But before you start daydreaming about warm pretzels and holiday magic, let’s get into the details.
When and Where? Mark Your Calendar!
Want to be part of the magic? Here’s what you need to know:
It’s not just KindleFest happening that night. Stick around for Midnight Madness, when downtown Ann Arbor businesses keep their doors open late, offering big discounts and special holiday promotions. If you love shopping small and supporting local businesses, it’s the perfect way to wrap up the night.
What’s Waiting for You at KindleFest?
@gisellegaitanhomes reason 428 to move to #annarbor 🥹❄️🤍 #kerrytown #holidaymarket ♬ White Winter Hymnal – Fleet Foxes
So, what makes KindleFest so special? Sure, the atmosphere is pure holiday magic, but there’s more to it than just pretty lights and seasonal cheer. Here’s what you won’t want to miss:
1. The Food (Oh, You’re Going to Want ALL of It!)
Let’s start with the most important part—the food. Because let’s be honest, holiday shopping is better when there’s a warm snack in one hand and a hot drink in the other.
Here’s what you need to try:
- Bratwurst & Currywurst – Fresh off the grill, tucked into a crusty roll and bursting with smoky, savory goodness.
- Glühwein (Mulled Wine) – A steaming cup of spiced red wine that tastes like Christmas in a mug.
- Pretzels – Soft, warm, and extra delicious when dipped in mustard.
- Roasted Nuts – Coated in cinnamon and sugar, these smell just as good as they taste.
- German-style Biergarten – Because sometimes, a cold beer on a cold night just works.
Not in the mood for German fare? Don’t worry. Other vendors serve up everything from piping-hot pastries to international street food. There’s something for every craving.
2. Unique Gifts You Won’t Find in Big-Box Stores
Forget about online shopping and mass-produced holiday gifts. KindleFest is where you find one-of-a-kind, handcrafted treasures.
Some of the best things to pick up?
- Handwoven scarves and mittens
- Artisan Jewelry
- Locally roasted coffee and craft chocolates
- Hand-poured candles
- Small-batch beauty products
- Whimsical holiday ornaments
Each stall has its own story, and many of the artists are happy to share how they make their creations. It makes the gifts feel more personal, and honestly, it’s just nice to chat with the people behind the craft.
3. Live Music, Carolers & Holiday Cheer
Nothing sets the mood quite like live holiday music. Expect to hear:
- Traditional German folk songs
- Classic holiday carols
- Local bands bringing their own festive spin
Caroling groups often roam the market, and if you listen closely, you’ll probably hear people humming along. There’s a kind of electric joy in the air, and it’s impossible not to get caught up in it.
Tips for an Even Better KindleFest Experience
A little planning makes the night even better. Keep these in mind:
- Bundle Up – Layers are a must. The magic of the market fades fast if you’re shivering.
- Arrive Early – Parking fills up quickly, and the best vendors sell out fast.
- Bring Cash (and a Card) – Some stalls take cards, but small bills make transactions quicker.
- Save Room for Dessert – Trust me, you’ll regret skipping the pastries or a steaming mug of hot cocoa.
- Stick Around for Midnight Madness – If you love a good deal, downtown Ann Arbor’s late-night shopping event is a perfect way to keep the night going.
Why KindleFest Feels Like Pure Holiday Magic
It’s hard to put into words, but KindleFest just feels different. Maybe it’s the glow of the string lights reflecting off the snow or the sound of laughter as friends and families wander from stall to stall. Maybe it’s the warmth of a mulled wine cup in your hands or the simple joy of finding a gift that feels just right for someone you love.
Or maybe it’s that, for one night, the world slows down a little. People stop to chat with strangers. Music fills the streets. The rush of the season turns into something sweeter—something that feels like a reminder of what the holidays are actually about.
For those looking to explore more of Wisconsin’s charm, the state’s picturesque landscapes and cozy towns are perfect spots to visit year-round.
So if you’re looking for a way to welcome the holiday season in 2025, KindleFest is waiting. Throw on your coziest scarf, grab a cup of something warm, and let yourself get lost in the magic.
You won’t regret it.